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Marketing Database Product Owner

Job Title
Marketing Database Product Owner
Job ID
27046815
Duration
Location
New York,  NY 10018-1405
Other Location
Description

C2G Partners is currently seeking a Marketing Database Product Owner to manage the evolution and maintenance of the client’s marketing database.  This position is onsite in NYC.

Responsibilities:

  • Development and management of capabilities roadmap
  • Translate business requirements into technical requirements for enhancements and upgrades
  • Collaborate with data teams to identify and incorporate additional data sources for marketing campaigns, analysis, reporting, and segmentation
  • Develop and implement marketing campaign related reports
  • Conduct adhoc reporting for marketing related purposes, using SQL, campaign decision tools, and other tools
  • Assess feedback and troubleshooting information to recommend effective solutions

 

Required Skills:

  • Expertise in database marketing, marketing processes, as well as marketing campaign execution and reporting
  • Robust understanding of data models, data flows, and application of data for marketing purposes
  • Proficient SQL skills
  • Campaign management tool experience, SAS Marketing Automation preferred
  • Strong interest in marketing and marketing operations as a professional discipline
  • Collaborative approach, but self-directed work style
  • Attention to detail and focus on meeting deadline
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C2G Partners is a member of Whitegate Capital Partners' family of investments